During their senior year at Georgetown University, Nathaniel Ru and his comrades had a problem finding comfortable, healthy places to eat in Washington D.C. Then, they found a 560 square foot tavern on M Street. The place was interesting that it gave them an idea to start their own. Six years later, they founded an eatery on M Street which has expanded to the great restaurant called Sweetgreen.
The friends decided to talk to the owner of the restaurant. The owner of the restaurant happened to be the landlord of their apartment. Ru called and explained about their idea, but she hung up. Ru and his friends kept calling for a month, and at last the landlord agreed to meet up with them to discuss their business idea.
Nathaniel and his comrades showed up with a three-page business plan, one being of financials and they were going to name the place ‘greens.’ The landlord trusted their idea, and therefore she asked them to find an architect and some business sponsors. Learn more about Nathaniel Ru: https://en.wikipedia.org/wiki/Sweetgreen and https://twitter.com/nathanielru
He also told them to show up with a real business plan. They found what they were asked to in there and half weeks. Despite them lacking any restaurant experience, the landlord supported them with their idea.
Sweetgreen has grown to have stores in leading Northeast’s cities and in their outskirts like Washington, Boston, New York and Philadelphia. Productive local farmers supply most of Sweetgreen’s ingredients. Therefore, their food is always fresh and healthy. Theresa Dold who is also a graduate from Georgetown University works in charge of digital marketing at Sweetgreen. Theresa stated that Sweetgreen was not only founded as a salad eatery but was established with a deeper purpose.
Sweetgreen founders attained a bigger restaurant space in Washington near DuPont Circle in April 2009. In the first fortnight, customers did not come which stressed them. The owners of the pace suggested introducing speakers and playing music every weekend. The idea worked with more than 600 customers showing up to the restaurant. The music idea led to the company launching an annual event known as sweetlife.
Nathaniel Ru is the co- founder of Sweetgreen. He founded the company in 2007 with his friends Nicolas Jammet and Jonathan Neman. Nathaniel is a graduate of Georgetown University at the McDonough School of Business. He is Nathaniel is passionate about Sweetgreen and hopes for a better future for the restaurant.