Kenneth Goodgame The Marketing Master
Kenneth Goodgame is one of the best in the marketing field. With plenty of experience and determination, he has been able to build a plethora of job experience that has made him so good at his job. With a bachelor of science in marketing from Tennesee University, he has been able to put his expertise in action at companies like Home Depot, Rubbermaid, and Ace Hardware. During his work there he fulfilled the jobs of Senior Global Merchant, Senior Vice President of Marketing, Sales, and Channels for Shur-line painting products, and General Merchandising Manager.
By undertaking both these roles at True Value he was able to enact a large amount of change, which turned into large profit for the company. While there he implemented a 5-year growth program that improved the whole area of marketing, merchandising, and management for the company. Along with this, he also was able to boost morale for underachieving sales staff to create saving for the company from wasted time. Then from 2014 to 2015 he was able to earn the company more than $21 million through a “pay for play” vendor program he started. This gave the True Value enough extra money to be able to appear on national television for the first time, which in turn boosted sales for True Value even further. Then to top off the great many things he was able to achieve at True Value, he created the program “New at True Value”. This program helped to unite the company and was the most store to store program participated in within the True Value’s history. Kenneth Goodgame‘s great many marketing and managing achievements help to show why his values of hardwork, quality assurance, and key growth have made him one of the best at what he does.